Today’s news, that Facebook hired Burson-Marsteller to “plant negative stories” about their competition got me thinking – if you needed to hire an outside firm for help and you knew they had done something similar, would you hire them? If you already had a contract with them would you terminate their services? Or would you look the other way or perhaps reprimand them in some way?
For many businesses Facebook is that vendor, a third party of sorts. I’m not saying Facebook’s actions are reflective of your work or brand but at what point do we take some kind of action?
I’m sure the same question could be asked of many industry leaders. When do we stop buying petroleum products, phone services or banking products from certain companies because of their actions.
I’ve never been a huge fan of Facebook. In a presentation I give regarding social media I mention six factors to consider before using Facebook, reasons not to use them. At the end I mention there are more than 500 million reasons why a company should. A yeah/but proposition.
I suppose our path to using Facebook is paved with good intentions. I suppose.
Tell me your thoughts. I really want to know.