Why you should love Google’s New Privacy Policy

I posted the below comment earlier in the month (on my google plus page) and think it is worth revisiting in light of Google’s new privacy policy.

“Been thinking a lot about Google and Google Plus. As I see it, all of this is moving toward predictive search — the idea of knowing what users might be looking for before they start looking.

For example, it’s 5 p.m. and google tells you where you want to eat dinner because it knows you and it knows based on your patterns that you normally leave the house at 5 p.m. to eat. It knows where you’ve been to dinner the last 473 days, who you’ve eaten with, etc. Be honest, we all follow certain patterns whether we realize them or not.

Take this to a larger context – It’s Spring and you are the CFO of a large corporation. Google knows you will be filing tax papers soon or evaluating budgets, etc. Could Google serving up the same kinds of information but instead of restaurants it serves up financial information….

Google has more than a decade of our online actions. Now it is putting our names to it to be even more personalized.” (Original post can be found here)

Google’s most recent change, I think, is a clear indication they are headed in this direction but much faster thanI anticipated.  Personally I’m looking forward to Google sharing my information and look forward to the return on this investment.

So what does this mean to the big picture?

Google is your friend - more so than Facebook ever was or will be. They aren’t perfect but we need to trust them.

SEO as far as Google is concerned is about to be turned on its head. The need for SEO services are still needed but Google will need to be organized in a different manner than others.

Google will help organize our lives. We lead hectic lives – most of it self imposed. Google will work through our clutter in ways we never could and organized something we can’t.

My question is how will Apple integrate this into the iPhone? I asked Siri and she googled it for me.

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