I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to…
The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business…
The other day Chris Brogan tweeted the following: When I saw the tweet pointed out to me by a friend I joked that Chris Brogan will do anything to get me to follow him. Truth be known, he won’t and his tweet is just part of who he is, a very cool guy. Full disclosure,…
Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for…
When I work with groups on their strategic use of social media I assure them, “size doesn’t matter” and they look at me funny. We have been told our whole lives that bigger is better. As it turns out, when it comes to building a community via social media and specifically when you amass a…
The beginning of another school year is right around the corner and I have a feeling it isn’t just the students who are financially strapped this year. Parents, take notice, you might not need to shell out several hundred dollars for software this year – although I would suggest you purchase a smart phone for…
The recent Morgan Stanley Report regarding teen usage of social media has generated a lot of discussion. What caught my eye was twitter and the statement, “Teens don’t use Twitter because no one is reading their tweets. Twitter is totally different when you have thousands of people following you versus only a handful of your…
Got a note from a student who is still struggling to land a job after graduation. He’s not alone but, I would argue, there are ways to stack the deck. I asked to see his resume and he offered to e-mail it to me. Red flag number one. Here is the advice I gave him…
I’m writing fast and should be working on a few other projects but Matt Galloway sent me a graph, similar to his PSATuesday graph for #jb4520 and I need to get what follows off my chest so I can get back to those other projects. If I oversimplify please fill in the blanks in the…
As you might remember I said, in my original post about #PSATuesday, I would “personally donate up to $250 of my own money to an organization or organizations which those tweeters I follow support and will do so giving the tweeter full credit.” I had planned on a more eloquent approach to announcing the winners…