I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to…
I love LinkedIn and honestly find more value on this one social media platform than just about any other. Especially in a world of business to business, it can be critical for success. Even if someone doesn’t connect with you they might still visit your page (you can tell, but more on that later) to…
I’ve never been a fan of following people. Instead I prefer to follow topics or key words. It provides a more holistic overview of the conversations which surround those topics. For example, if I follow a group of individuals who love social media I will likely think social media is always awesome (it isn’t). Following…
The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business…
Today’s news, that Facebook hired Burson-Marsteller to “plant negative stories” about their competition got me thinking – if you needed to hire an outside firm for help and you knew they had done something similar, would you hire them? If you already had a contract with them would you terminate their services? Or would you…
I’ve seen a few other blog posts about the best “social media” books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I list are about social media but I assure you they will help with your social media…
According to Mashable, “Quit Facebook Day” fell flat. Did anyone ever think it would be successful? After all, we aren’t wired to quit Facebook. Yes, facebook does offer a service which is, “ultimately too important as a way of communication to give up” (as stated in the Mashable article). But there is more to it…
I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010. Hi Bill, I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009….
I posted part of this taped interview a while back and the folks at Oklahoma State University were gracious enough to give me the entire taped interview with Dr. Weinberger, outtakes and all. There is lots here so I hope you will take a second (2,119 to be exact) to watch, learn and debate below. Later…
The other day Chris Brogan tweeted the following: When I saw the tweet pointed out to me by a friend I joked that Chris Brogan will do anything to get me to follow him. Truth be known, he won’t and his tweet is just part of who he is, a very cool guy. Full disclosure,…