Today’s news, that Facebook hired Burson-Marsteller to “plant negative stories” about their competition got me thinking – if you needed to hire an outside firm for help and you knew they had done something similar, would you hire them? If you already had a contract with them would you terminate their services? Or would you…
I’ve seen a few other blog posts about the best “social media” books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I list are about social media but I assure you they will help with your social media…
I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010. Hi Bill, I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009….
(What follows is an updated post based on feedback from my good friend Matt Galloway.) With the Superbowl upon us I thought I might touch on the topic of armchair quarterbacking - a person who offers advice or an opinion on something in which they have no expertise or involvement the process. I’ve seen this for…
Yesterday at the beginning of class (the first time for us to meet this semester) I gave every student a marshmallow and told them not to eat it. Class progressed as normal and at the end I asked them what they thought the marshmallow represented (keep in mind I teach PR at Oklahoma State University)….
The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix. For those of you who read my posts at OKPRProf I assure you every post will still contain nuggets…