Tag Archive: jb4520

Putting the Public Back Into PR – A look back

I talked to Mr. Solis (Brian to his friends I am sure) about the fact I was using his (and Deirdre Breakenridge) book, “Putting the Public Back in PR” in my social media class. This was last year. He asked if I would be interested in talking about my work, using social media in the…

An interview with a social media guru and Harvard Professor

Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for…

gapingvoid 2.0: Why I'll no longer be blogging new cartoons.

From his email newsletter Hugh MacLeod will no longer be blogging his artwork. Why? After reading his letter it is my opinion his community simply got too big which reinforces that in social media communities size matters – inversely. (thank you @mattgalloway or Matt Galloway in the real world for forwarding his letter) gapingvoid 2.0:…

Keep your eye on the marshmallow

Yesterday at the beginning of class (the first time for us to meet this semester) I gave every student a marshmallow and told them not to eat it. Class progressed as normal and at the end I asked them what they thought the marshmallow represented (keep in mind I teach PR at Oklahoma State University)….

Morgan Stanley doesn't know bupkis about teen (JB4520 Alumni) Tweeters

The recent Morgan Stanley Report regarding teen usage of social media has generated a lot of discussion. What caught my eye was twitter and the statement, “Teens don’t use Twitter because no one is reading their tweets. Twitter is totally different when you have thousands of people following you versus only a handful of your…