I posted part of this taped interview a while back and the folks at Oklahoma State University were gracious enough to give me the entire taped interview with Dr. Weinberger, outtakes and all. There is lots here so I hope you will take a second (2,119 to be exact) to watch, learn and debate below. Later…
I get this question a lot, “what are some good and bad examples of social media?” It is a great question because the answer really requires some thought and a visit back to the traditional public relations/communication model. Most people expect the quick answer and many will give it to them, Skittles – Bad, Zappos…
Company sales are down, people are scared of losing their jobs and I am starting to hear the words “build your (personal or business) brand” ad nausea again. The last time was during the last economic downturn and the time before that.. you guessed it. But things are different this time (although anyone who remembers…
Week two of the social media class and we were discussing (emphasis on discussing, not just lecturing and listening. These students are a great group!) the rules we should follow when engaging in social media. Specifically we were talking about blogging but I suppose they could be applicable anywhere. Rather than put up a long…