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		<title>$11,000 is a lot to pay for an email</title>
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		<pubDate>Thu, 23 Oct 2008 01:16:54 +0000</pubDate>
		<dc:creator>Bill Handy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[PR 101]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
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		<description><![CDATA[Email seems to be the new brochure and everyone is using it to promote their business. For good reason though, fifty-four percent of small businesses rated e-mail as the number one promotional tactic to drive visitors to their websites and storefronts. Just about every time I make a purchase I&#8217;m asked for my address and...]]></description>
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