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	<title>Bill: Handybranding | Bill: Handy</title>
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	<description>At the Corner of Academia and Practice</description>
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		<title>Branding is Dead</title>
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		<pubDate>Tue, 14 Oct 2008 00:53:29 +0000</pubDate>
		<dc:creator>Bill Handy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[branding]]></category>

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		<description><![CDATA[I love headlines like the one above. How can you resist not reading. It&#8217;s like looking down at a gallon of  milk past its expiration date &#8211; your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won&#8217;t be good for our senses. &#8220;Branding is Dead&#8221;...]]></description>
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