If you are pressed for time simply jump to the video. Everything up to that point could be classified as rambling…
Earlier this week I had the opportunity to visit the University of Oklahoma and participate in Apple’s Creative Pro Solutions Briefing at the Gaylord College of Journalism and Mass Communication. For those of you who are unaware of this university it is located in a small town just south of Stillwater, Oklahoma. I’m not saying it’s in an isolated area of Oklahoma but if you were to continue traveling south you would leave the state traveling 192 miles before arriving in a metropolitan city.
- I was surrounded by folks who understood, embraced and promoted the balance of technology and education and the critical role each plays to each other. That was a joy.
- When I arrived I was feeling a bit burned out. A summer which was supposed to allow for a bit of recharging was filled with long days, stressful project work and travel for business which at times left me not knowing where I was going to be the next week. When I left the meeting I felt inspired, motivated and recharged. As an aside, at the age of 43 inspiring me is no easy task.
- It was sponsored by Apple and when I arrived that morning I was a technology agnostic and didn’t have an affinity for any particular brand. I’m still an agnostic but I made the decision to purchase a Mac. More on this later.
- I learned about Abilene Christian University’s Newspaper iPad app the Optimist, heard about University of Oklahoma’s focus on teaching tech from an under the hood approach (see image right) which I think is brilliant and even I had a chance to speak for a moment or two about the Oklahoma State University iPad pilot.
- The highlight of the day though was the hired talent. It wasn’t only awesome, it was inspirational. During the few breaks which took place the conversations were full of depth, focus and an eye toward learning and sharing. No one was above another and that included the Dean and Assistant Dean in the room.
The final presenter of the day was a gentleman named Bill Frakes. When his name was mentioned as a participant in the day’s events it was always in conjunction with his work with Sports Illustrated. Not being a huge sports fan I went anyway.
Bill Frakes who has a very dry sense of humor, ability to put an audience at ease and makes everyone feel like they are in on all the inside jokes. A very unassuming man you would never know from meeting him that he holds threes degrees from three universities including his Juris Doctorate which we won’t hold against him. (Full disclosure, while I checked out his work prior to the meeting I never knew what he looked like. He joined our lunch table to chime in on an ongoing conversation and sat next to me. It wasn’t until he stood up to speak that I figured out I was sitting next to the award winning Bill Frakes. Memo to self, introduce yourself when someone sits next to you.)
He shared with the room what he can accomplish on any normal week. You can tell it is lots of long days but you can also tell he loves what he does and I’m not sure he would qualify his daily efforts as “work”.
I shot the video below for one simple reason: I wanted to bring some of Bill Frakes back to my students. I took the role of Chris Farley as the bumbling interviewer. Bill took the role of…. Bill. I left the first 1:20 in the video so you could get a feel of who Bill Frakes is (he plays himself very well) but the heart of his message can be found at 1:20 and beyond. It is a message that every aspiring PR pro, journalist, photographer, etc should take to heart.
The video was shot with my iPhone. No comparison to the equipment Mr. Frakes uses but sometimes you want McDonalds.
For more on Bill Frakes please visit:
His company http://www.strawhatvisuals.com