I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010.
I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009.
Associated to that, we have a 34-foot Airstream mobile film studio that is traveling the US on a 25-city tour to capture the country’s aha moments. We are headed to Tulsa on Monday, May 17th & Tuesday, May 18th, and would love to invite you to share a defining moment in your life – large or small. I came across your social media project and various other websites and think you would have a great story to share! You would just have to step into the Airstream studio for a few minutes and tell your story on film, which would be posted to www.ahamoment.com.
We would love to have you if you are interested! We will be parked at Hotel Ambassador (1324 S. Main St.) on Monday, May 17th (11am to 7pm) and Tuesday, May 18th (11am to 7pm).
Also, it would be great if you could tweet about this event some time soon! You can follow the campaign on twitter: @myahamoment.
Let me know as soon as possible and I can reserve some time for you, thanks!
Hats off to Ashley for not simply sending a generic email (as others have done) asking for my support. She took a few moments did a search for my name and from that was able to personalize her note just a bit. My hats off also to Skadaddle Media for understanding you sometimes have to use non social tools (email) to gain traction in the social media world. Of course everyones a critic and I do have a few thoughts on how to enhance their efforts just a bit (not much though, everything was very smooth all the way down to the reminder emails) which I will share with my students next semester.
Oh, and before I forget, Jessica Henry was the Tour Manager and, from my understanding, somewhat responsible for the social effort of the ground team. Once her gig with Omaha is up she will be looking for a job. This girl is dynamite and if you have an opening I would contact her at email@example.com (her website is jesshenry.com and well worth the effort to check out). She was great to work with, had her messages down pat, quick on her feet and nothing phased her. If I didn’t know she graduated from GA I would swear she came from OKState!
Here is a quick video of the experience from my point of view. (I hope to catch up with Ashley for a follow up interview – will post it here if it comes to fruition.)