Earlier this month I created a Facebook advertisement for a favorite non-profit. I put $50 in the max expense and let it ride, making a few tweaks here and there. They didn’t ask me to do this. Heck, they don’t even know I did it.
So, here is my question. If you are a non-profit and had the option of someone creating this ad for you or taking the cash which would you choose?
I will post the results of the ad later in the week after we’ve had a chance to mull it over a bit. Post your comments, questions, thoughts, etc. below.
I serve on the board for the Tulsa Day Center and chair the fundraising committee. I’d prefer the cash. But only because cynical people like myself may see the ad and think that we are pumping money into advertising looking for donations. That could create a negative feeling about us as a non-profit organization. Thanks for the great work you do and your help with thinking outside the box for charity though.
Interesting and good point of view Steven. I’m not sure I see anything wrong with advertising for fundraising. It’s a standard practice among many.
We just have to watch the amount of money we spend for fundraising versus operations. You’d be surprised how much many local and national organizations spend on fundraising. It’s not necessarily negative, but it could appear that way to the typical cynic.