Category Archives: Uncategorized

Not Your Father's Virtual Reality

What follows began as a private post about half as long written way back in November in response to a tweet regarding second life. (I find more and more I post private soliciting specific points of view to discuss and build knowledge – more on that later). My interview with KFOR (Oklahoma City) a few…

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An interview with a social media guru and Harvard Professor

Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for…

Reasons to avoid being an armchair quarterback

(What follows is an updated post based on feedback from my good friend Matt Galloway.) With the Superbowl upon us I thought I might touch on the topic of armchair quarterbacking  - a person who offers advice or an opinion on something in which they have no expertise or involvement the process. I’ve seen this for…

Sprout Social

Sprout Social has added some new features which I have been testing. The twitter link you clicked is part of a recent addition to recommend what time to tweet for maximum views. You clicked the link which is why you are here. I’m measuring the click throughs for a variety of tweets and plan to…

Keep your eye on the marshmallow

Yesterday at the beginning of class (the first time for us to meet this semester) I gave every student a marshmallow and told them not to eat it. Class progressed as normal and at the end I asked them what they thought the marshmallow represented (keep in mind I teach PR at Oklahoma State University)….

You can't learn from my past because it isn't yours (or, In life don't be the indecisive squirrel)

Last week I was honored to be inducted as an honorary member of the Oklahoma State University Golden Key Honour Society. I was one of two this year, the other being Dr. K.D. Berlin who among other achievements led a team to develop new treatments for a variety of cancers, particularly ovarian and cervical cancers….

In Social Media Communities Size Matters – Inversely

When I work with groups on their strategic use of social media I assure them, “size doesn’t matter” and they look at me funny. We have been told our whole lives that bigger is better.  As it turns out, when it comes to building a community via social media and specifically when you amass a…

Just an update

You might have noticed I haven’t been on line much lately and thought I would share the reason why. What follows is cross posted on dogdish.com: A special note to all our Dog Dish friends – A New Chapter at Dog Dish Exactly seven years ago this week, we opened Dog Dish.  We left our…

Saxum Social Media Summit in review

I couldn’t attend the Saxum Social Media Summit but I followed along, while I could, on Twitter. The chatter seemed to be positive and as I scrolled through the tweets I ran across one of my favorite OKState students and Saxum Intern, Mindy Robson. Since Mindy was there I asked if she would mind sharing…