I posted the below comment earlier in the month (on my google plus page) and think it is worth revisiting in light of Google’s new privacy policy. “Been thinking a lot about Google and Google Plus. As I see it, all of this is moving toward predictive search — the idea of knowing what users…
I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to…
Unstuck, is a free iPad app available in the iTunes app store and fits into my favorite category - designed to solve a problem. Specifically, as the name implies, the app helps users get unstuck. The app is easy to use. Users begin the process with the nice introductory cartoonish page at which time the app digs into…
JB 4520 was one of the first social media courses offered in the United States (way back in 2009). The recommendation made, almost a year and a half earlier, was met with a tepid response. The reasons why it was finally offered are fodder for another blog post but since being offered, the course is…
I love LinkedIn and honestly find more value on this one social media platform than just about any other. Especially in a world of business to business, it can be critical for success. Even if someone doesn’t connect with you they might still visit your page (you can tell, but more on that later) to…
I recently gave a presentation to the American Marketing Association Oklahoma City Chapter and began with this housekeeping request of audience members. “Please turn on all cell phones, update your Facebook status, text some friends, take a picture and post it to twitpic, or Instagram if you prefer sepia tones. (I ask them to tag…
Earlier this month I created a Facebook advertisement for a favorite non-profit. I put $50 in the max expense and let it ride, making a few tweaks here and there. They didn’t ask me to do this. Heck, they don’t even know I did it. So, here is my question. If you are a non-profit and had the…
I’ve never been a fan of following people. Instead I prefer to follow topics or key words. It provides a more holistic overview of the conversations which surround those topics. For example, if I follow a group of individuals who love social media I will likely think social media is always awesome (it isn’t). Following…
I hadn’t planned on writing about this but listening to the political commentary on NPR about why their messages are different reminded me of the particular lecture I give during an introductory PR course I teach. I’m writing fast so please forgive any typos or errors and let me know if you see any…
I’ve removed this blog post for all the right reasons. The Mashable article in mention can be found here and if anyone would like to privately see my comments then contact me and I will be more than happy to share. Happy New Year. -Bill