I get this question a lot, “what are some good and bad examples of social media?” It is a great question because the answer really requires some thought and a visit back to the traditional public relations/communication model. Most people expect the quick answer and many will give it to them, Skittles – Bad, Zappos…
Thank you Abby Waumbaugh for the gentle reminder it had been thirty days since my last post. Trust me, I haven’t been slacking (aren’t you following my tweets??). Far from it and I hope my short blogging sabbatical will benefit my readers as much as it has benefited me. During my time away from this…
I say this in jest and Mike knows it. We talked earlier about the concept of social media gurus/experts/consultants/etc. (by the way, @mattgalloway has some great social media consultant jokes) and both agree when we hear these terms used in conjunction with social media it makes us cringe. Then again, maybe it makes Mike cringe…
Company sales are down, people are scared of losing their jobs and I am starting to hear the words “build your (personal or business) brand” ad nausea again. The last time was during the last economic downturn and the time before that.. you guessed it. But things are different this time (although anyone who remembers…
So much conversation generated, here and elsewhere, as a result of the last post. Since Chad and Abby brought their questions/comments here I will respond here and hope it generates even more conversation – which is always the goal. Let’s start with Chad – Is it about money? Not directly and let me clarify this…