Category Archives: tips

Dear PR – Google Search plus (is) Your World

I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to…

New Year’s Resolution – Get Unstuck. There’s an App for That

Unstuck, is a free iPad app available in the iTunes app store and fits into my favorite category - designed to solve a problem. Specifically, as the name implies, the app helps users get unstuck. The app is easy to use. Users begin the process with the nice introductory cartoonish page at which time the app digs into…

Two Steps to Curb Facebook Trash Talk

Oklahoma State University is no stranger to issues which generate an enormous amount of conversation. They take place in homes across the US, in dorm rooms, and of course on their Facebook page. On any average day the conversations are benign. Status updates about news around campus, students posting requests for information, the occasional spam,…

Branded LinkedIn Links

I love LinkedIn and honestly find more value on this one social media platform than just about any other. Especially in a world of business to business, it can be critical for success. Even if someone doesn’t connect with you they might still visit your page (you can tell, but more on that later) to…

The Value of Buying Twitter Followers

The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business…

Should schools ban teachers and students from being friends?

Recent announcement by Virginia’s Department of Education was recently covered by Read Write Webhas generated just a little bit of conversation and rightfully so. It’s simply a policy created by an educational institution, one which I am sure is meant to protect the students as much as it is to protect the teachers.

14 predictions about everyone’s top 10 predictions about social media

About this time we see a flurry of top ten predictions about social media. Some are legit but most are simply predictions made by those who are experts on social media – both kinds, Twitter and Facebook.* I have lots of predictions about social media and 2011 and I might share some of them later…

Help a Reporter Out – Quick Tip

If you love HARO but struggle reviewing all the queries each day let your mail system do the work for you.