Category Archives: Social Media

The future of PR & Social Media – Lies, Damn Lies and Statistics

One of my students posted the following tweet as part of a class assignment. Obviously I think social media is important to PR but the nature of the message was enough to get me to click through - after all, wouldn't we all ...

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Summer Reading – 5 books to enhance your social media efforts

I've seen a few other blog posts about the best "social media" books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I ...

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Why Quit Facebook Day Failed – The Psychology of Escalating Commitment

According to Mashable, "Quit Facebook Day" fell flat. Did anyone ever think it would be successful? After all, we aren't wired to quit Facebook. Yes, facebook does offer a service which is, "ultimately too important as a way of communication to give up" (as stated ...

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My moment with the Aha Moment Team

I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010. Hi Bill, I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009. Associated ...

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Future of the Internet – An Interview with Dr. David Weinberger

I posted part of this taped interview a while back and the folks at Oklahoma State University were gracious enough to give me the entire taped interview with Dr. Weinberger, outtakes and all. There is lots here so I hope you will take a second (2,119 to be exact) to watch, learn and debate below. Later ...

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Putting the Public Back Into PR – A look back

I talked to Mr. Solis (Brian to his friends I am sure) about the fact I was using his (and Deirdre Breakenridge) book, "Putting the Public Back in PR" in my social media class. This was last year. ...

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Chris Brogan will do anything to get me to follow him on Twitter

The other day Chris Brogan tweeted the following: When I saw the tweet pointed out to me by a friend I joked that Chris Brogan will do anything to get me to follow him. Truth be known, he won't and his tweet is just part of ...

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Internet's impact on students and academics

My preference is to have comments and questions posted on the youtube page. Obviously if you don't have your own account you can post your comments below.... or you can (finally) get a ...

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Not Your Father's Virtual Reality

What follows began as a private post about half as long written way back in November in response to a tweet regarding second life. (I find more and more I post private soliciting specific points of view to ...

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An interview with a social media guru and Harvard Professor

Update - the interview has been posted in its entirety on the KOSU website (The State's NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger's responses are awesome. If you listen, please leave ...

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