Category Archives: Research

Tracking your social media reputation

What a difference a year makes – according to Forrester 75% of US online adults now use social tools to connect with each other compared with just 56% in 2007. The implications to this are far reaching and offer what would seem to be an infinite number of topics to write about, which I will…

Should you blog?

Without even knowing what industry you are in, where you work or what you do, the answer is a definite yes. Here’s the bottom line – if you use it for professional purposes it will keep you sharp as you develop valid content. You will also be easier to find when people are looking and,…

Research Right in Front of My Face

I haven’t posted in a while. My reasons are varied (more on that in a moment) but the bottom line is I figured my audience, my students, were also on a break of sorts and would not be very interested in what I had to say (which, assumes they are interested when school is in…