Category Archives: “public relations”

100% of online sharing occurs…

Mashable’s headline, “44% of online sharing occurs through Facebook” while accurate is a bit misleading. Another morning headline from Fast Company points out that SocialFlow is trying to crack the science of twitter, focusing on what people share and when they share it. I agree that what we can measure we can control and believe…

Mashable’s Predictions for the PR Industry are… bad

I’ve removed this blog post for all the right reasons. The Mashable article in mention can be found here and if anyone would like to privately see my comments then contact me and I will be more than happy to share. Happy New Year. -Bill

14 predictions about everyone’s top 10 predictions about social media

About this time we see a flurry of top ten predictions about social media. Some are legit but most are simply predictions made by those who are experts on social media – both kinds, Twitter and Facebook.* I have lots of predictions about social media and 2011 and I might share some of them later…

Sage advice from Photographer Bill Frakes

If you are pressed for time simply jump to the video. Everything up to that point could be classified as rambling… Earlier this week I had the opportunity to visit the University of Oklahoma and participate in Apple’s Creative Pro Solutions Briefing at the Gaylord College of Journalism and Mass Communication.  For those of you who…

The future of PR & Social Media – Lies, Damn Lies and Statistics

One of my students posted the following tweet as part of a class assignment. Obviously I think social media is important to PR but the nature of the message was enough to get me to click through – after all, wouldn’t we all want to know “Just how important?” (My compliments to Elizabeth, good choice…

Summer Reading – 5 books to enhance your social media efforts

I’ve seen a few other blog posts about the best “social media” books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I list are about social media but I assure you they will help with your social media…

My moment with the Aha Moment Team

I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010. Hi Bill, I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009….