Category Archives: proactive

April 7 is #PSATuesday – Win my money for your favorite cause!

Thank you Abby Waumbaugh for the gentle reminder it had been thirty days since my last post. Trust me, I haven't been slacking (aren't you following my tweets??). Far from it and I hope my short blogging sabbatical will benefit my readers as much as it has benefited me. During my time ...

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What happens if you wait for your audience to die?

I wonder how many publications refuse to change because a (their) shrinking audience still want to get their news from them the same way they got it ten years ago. I wonder how much this costs the publication every day, duplicating efforts, stretching their resources offering something which fewer people want, while refusing to offer ...

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…my first post

The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix.  For those of you who read my posts at OKPRProf I assure you every post will ...

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