Category Archives: proactive

New Year’s Resolution – Get Unstuck. There’s an App for That

Unstuck, is a free iPad app available in the iTunes app store and fits into my favorite category - designed to solve a problem. Specifically, as the name implies, the app helps users get unstuck. The app is easy to use. Users begin the process with the nice introductory cartoonish page at which time the app digs into…

April 7 is #PSATuesday – Win my money for your favorite cause!

Thank you Abby Waumbaugh for the gentle reminder it had been thirty days since my last post. Trust me, I haven’t been slacking (aren’t you following my tweets??). Far from it and I hope my short blogging sabbatical will benefit my readers as much as it has benefited me. During my time away from this…

What happens if you wait for your audience to die?

I wonder how many publications refuse to change because a (their) shrinking audience still want to get their news from them the same way they got it ten years ago. I wonder how much this costs the publication every day, duplicating efforts, stretching their resources offering something which fewer people want, while refusing to offer…

…my first post

The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix.  For those of you who read my posts at OKPRProf I assure you every post will still contain nuggets…