I wonder how many publications refuse to change because a (their) shrinking audience still want to get their news from them the same way they got it ten years ago. I wonder how much this costs the publication every day, duplicating efforts, stretching their resources offering something which fewer people want, while refusing to offer…
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The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix. For those of you who read my posts at OKPRProf I assure you every post will still contain nuggets…
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