Category Archives: PR Communication Methods

100% of online sharing occurs…

Mashable’s headline, “44% of online sharing occurs through Facebook” while accurate is a bit misleading. Another morning headline from Fast Company points out that SocialFlow is trying to crack the science of twitter, focusing on what people share and when they share it. I agree that what we can measure we can control and believe…

Sage advice from Photographer Bill Frakes

If you are pressed for time simply jump to the video. Everything up to that point could be classified as rambling… Earlier this week I had the opportunity to visit the University of Oklahoma and participate in Apple’s Creative Pro Solutions Briefing at the Gaylord College of Journalism and Mass Communication.  For those of you who…

Summer Reading – 5 books to enhance your social media efforts

I’ve seen a few other blog posts about the best “social media” books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I list are about social media but I assure you they will help with your social media…

My moment with the Aha Moment Team

I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010. Hi Bill, I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009….

Future of the Internet – An Interview with Dr. David Weinberger

I posted part of this taped interview a while back and the folks at Oklahoma State University were gracious enough to give me the entire taped interview with Dr. Weinberger, outtakes and all. There is lots here so I hope you will take a second (2,119 to be exact) to watch, learn and debate below. Later…

5 questions to ask your social media expert

Peter Shankman and Sarah Evans recently co-authored a blog post, “Is your social media expert really an expert” and all of the 25 questions resonate in the current “everyone jump on the social media band wagon cause there is money to be taken… um, I mean made” environment. I have no doubt organizations need help…

I have to be in the mood…

Public relations people have to switch gears throughout the day. It is very rare that I have the luxury to work on one project without having to switch to another. Sometimes because the phone rings and crisis ensues and sometimes simply because I have to step away and let my efforts come back to a…