Peter Shankman and Sarah Evans recently co-authored a blog post, “Is your social media expert really an expert” and all of the 25 questions resonate in the current “everyone jump on the social media band wagon cause there is money to be taken… um, I mean made” environment. I have no doubt organizations need help…
What follows is a work in progress so please disregard errors/typos/etc. My reason for posting this as a work in progress is simple, this is some important data and no place to collect the conversations surrounding it – consider this a surrogate. The original title of this post was, “That @mattgalloway”, which I will explain…
Email seems to be the new brochure and everyone is using it to promote their business. For good reason though, fifty-four percent of small businesses rated e-mail as the number one promotional tactic to drive visitors to their websites and storefronts. Just about every time I make a purchase I’m asked for my address and…
Without even knowing what industry you are in, where you work or what you do, the answer is a definite yes. Here’s the bottom line – if you use it for professional purposes it will keep you sharp as you develop valid content. You will also be easier to find when people are looking and,…
The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix. For those of you who read my posts at OKPRProf I assure you every post will still contain nuggets…
Anyone who has spent a semester in my classroom knows the importance I place on not just knowing the definitions of goals, objectives, strategies and tactics but the ability to articulate examples of each. Don't think you will need to know this information after you graduate… I will let Zach, a past student of mine,…
Semgroup has been making lots of news lately and they are probably getting tired of it all being negative. The video below speaks for itself but let me give an intro. Tulsa's KTUL Channel 8 news decided to set up shop on the sidewalk outside the Semgroup building. For those of you who aren't in…
I find "it depends" has seen an increased usage in my responses to public relations/communications questions. Do you ever call a reporter to follow up on a media release? It depends… Do you have to update your blog every day? It depends… Does web content have to be updated every day to keep it fresh?…
Russ Florence, senior vice president for Schnake Turnbo Frank | PR and Nikki Huppman an intern at Schnake Turnbo Frank recently shared their thoughts about public relations with a small group of Oklahoma State University Journalism and Broadcast students. Rather than talk about themselves (trust me, they could fill days talking about their successful efforts)…