Category Archives: PR 101

The Value of Buying Twitter Followers

The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business…

Sage advice from Photographer Bill Frakes

If you are pressed for time simply jump to the video. Everything up to that point could be classified as rambling… Earlier this week I had the opportunity to visit the University of Oklahoma and participate in Apple’s Creative Pro Solutions Briefing at the Gaylord College of Journalism and Mass Communication.  For those of you who…

Summer Reading – 5 books to enhance your social media efforts

I’ve seen a few other blog posts about the best “social media” books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I list are about social media but I assure you they will help with your social media…

Putting the Public Back Into PR – A look back

I talked to Mr. Solis (Brian to his friends I am sure) about the fact I was using his (and Deirdre Breakenridge) book, “Putting the Public Back in PR” in my social media class. This was last year. He asked if I would be interested in talking about my work, using social media in the…

An interview with a social media guru and Harvard Professor

Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for…

Keep your eye on the marshmallow

Yesterday at the beginning of class (the first time for us to meet this semester) I gave every student a marshmallow and told them not to eat it. Class progressed as normal and at the end I asked them what they thought the marshmallow represented (keep in mind I teach PR at Oklahoma State University)….

Saxum Social Media Summit in review

I couldn’t attend the Saxum Social Media Summit but I followed along, while I could, on Twitter. The chatter seemed to be positive and as I scrolled through the tweets I ran across one of my favorite OKState students and Saxum Intern, Mindy Robson. Since Mindy was there I asked if she would mind sharing…

Free Software Every (PR) Student Should Have (Fall 2009)

The beginning of another school year is right around the corner and I have a feeling it isn’t just the students who are financially strapped this year. Parents, take notice, you might not need to shell out several hundred dollars for software this year – although I would suggest you purchase a smart phone for…

5 questions to ask your social media expert

Peter Shankman and Sarah Evans recently co-authored a blog post, “Is your social media expert really an expert” and all of the 25 questions resonate in the current “everyone jump on the social media band wagon cause there is money to be taken… um, I mean made” environment. I have no doubt organizations need help…

Oklahoma Twitter Study

What follows is a work in progress so please disregard errors/typos/etc. My reason for posting this as a work in progress is simple, this is some important data and no place to collect the conversations surrounding it – consider this a surrogate.  The original title of this post was, “That @mattgalloway”, which I will explain…