Category Archives: Media Relations

Help a Reporter Out – Quick Tip

If you love HARO but struggle reviewing all the queries each day let your mail system do the work for you.

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My moment with the Aha Moment Team

I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010. Hi Bill, I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009. Associated ...

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Reasons to avoid being an armchair quarterback

(What follows is an updated post based on feedback from my good friend Matt Galloway.) With the Superbowl upon us I thought I might touch on the topic of armchair quarterbacking  - ...

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Saxum Social Media Summit in review

I couldn't attend the Saxum Social Media Summit but I followed along, while I could, on Twitter. The chatter seemed to be positive and as I scrolled through the tweets I ran across one ...

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Free Software Every (PR) Student Should Have (Fall 2009)

The beginning of another school year is right around the corner and I have a feeling it isn't just the students who are financially strapped this year. Parents, take notice, you might not need to shell out several hundred dollars for software this year - although I would suggest you purchase a smart phone for ...

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Mike Koehler is a social media guru

I say this in jest and Mike knows it. We talked earlier about the concept of social media gurus/experts/consultants/etc. (by the way, @mattgalloway has some great social media consultant jokes) and both agree when we hear these terms used in conjunction with social media it makes us cringe. Then again, maybe ...

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Pro Bono Part Deux

So much conversation generated, here and elsewhere, as a result of the last post. Since Chad and Abby brought their questions/comments here I will respond here and hope it generates even more conversation - which is always the goal. Let's start with Chad - Is it about money? Not directly and let me clarify this right now, ...

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5 lessons journalists can learn from bloggers

I am fascinated at the technological evolution of how we communicate. Even more so, how our expectations as an end user of media have also evolved. Gone are the day of yelling at the television in vain. If we have something to say, or ask, we simply do so through a number of tools. I am ...

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Should you blog?

Without even knowing what industry you are in, where you work or what you do, the answer is a definite yes. Here's the bottom line - if you use it for professional purposes it will keep you sharp as you develop valid content. You will also be easier to find when people are looking and, ...

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Shameless self/class promotion

I Think Everyone Should Take Media Relations (JB 4383) (facebook page)

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