I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to…
The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business…
Mashable’s headline, “44% of online sharing occurs through Facebook” while accurate is a bit misleading. Another morning headline from Fast Company points out that SocialFlow is trying to crack the science of twitter, focusing on what people share and when they share it. I agree that what we can measure we can control and believe…
If you are pressed for time simply jump to the video. Everything up to that point could be classified as rambling… Earlier this week I had the opportunity to visit the University of Oklahoma and participate in Apple’s Creative Pro Solutions Briefing at the Gaylord College of Journalism and Mass Communication. For those of you who…
From his email newsletter Hugh MacLeod will no longer be blogging his artwork. Why? After reading his letter it is my opinion his community simply got too big which reinforces that in social media communities size matters – inversely. (thank you @mattgalloway or Matt Galloway in the real world for forwarding his letter) gapingvoid 2.0:…
Peter Shankman and Sarah Evans recently co-authored a blog post, “Is your social media expert really an expert” and all of the 25 questions resonate in the current “everyone jump on the social media band wagon cause there is money to be taken… um, I mean made” environment. I have no doubt organizations need help…
Two new studies released by Marketing to Moms Coalition and Frank About Women show women plan to spend less on themselves this holiday season and even their neighbors, friends, relatives, etc. are getting a budget cut. Who won’t be impacted on their holiday list? Their children. In fact, 96% said they won’t let a bad…