Peter Shankman and Sarah Evans recently co-authored a blog post, “Is your social media expert really an expert” and all of the 25 questions resonate in the current “everyone jump on the social media band wagon cause there is money to be taken… um, I mean made” environment. I have no doubt organizations need help…
The recent Morgan Stanley Report regarding teen usage of social media has generated a lot of discussion. What caught my eye was twitter and the statement, “Teens don’t use Twitter because no one is reading their tweets. Twitter is totally different when you have thousands of people following you versus only a handful of your…
I get this question a lot, “what are some good and bad examples of social media?” It is a great question because the answer really requires some thought and a visit back to the traditional public relations/communication model. Most people expect the quick answer and many will give it to them, Skittles – Bad, Zappos…
I say this in jest and Mike knows it. We talked earlier about the concept of social media gurus/experts/consultants/etc. (by the way, @mattgalloway has some great social media consultant jokes) and both agree when we hear these terms used in conjunction with social media it makes us cringe. Then again, maybe it makes Mike cringe…
Company sales are down, people are scared of losing their jobs and I am starting to hear the words “build your (personal or business) brand” ad nausea again. The last time was during the last economic downturn and the time before that.. you guessed it. But things are different this time (although anyone who remembers…