One of my students posted the following tweet as part of a class assignment. Obviously I think social media is important to PR but the nature of the message was enough to get me to click through – after all, wouldn’t we all want to know “Just how important?” (My compliments to Elizabeth, good choice…
There are all kinds of articles about how to come up with topics to blog about, especially when you you have blogger’s block. My advice for when you run out of topics is simple, don’t blog. Two reasons: First, there is already quite a bit of content on the Internet. Rumor has it this year alone we…
I received the following email from Ashley Hinds (Skadaddlemedia.com) back on May 12, 2010. Hi Bill, I work for the company that is producing Mutual of Omaha’s “proud sponsor of life’s aha moments” campaign– visit www.ahamoment.com to see what an aha moment is and the great real stories we filmed during the campaign in 2009….
I posted part of this taped interview a while back and the folks at Oklahoma State University were gracious enough to give me the entire taped interview with Dr. Weinberger, outtakes and all. There is lots here so I hope you will take a second (2,119 to be exact) to watch, learn and debate below. Later…
The other day Chris Brogan tweeted the following: When I saw the tweet pointed out to me by a friend I joked that Chris Brogan will do anything to get me to follow him. Truth be known, he won’t and his tweet is just part of who he is, a very cool guy. Full disclosure,…
Update – the interview has been posted in its entirety on the KOSU website (The State’s NPR Station). Disregard the interviewer, a total amature to say the least but Dr. Weinberger’s responses are awesome. If you listen, please leave a comment in their comments section to show your support for their hard work and appreciation for…
(What follows is an updated post based on feedback from my good friend Matt Galloway.) With the Superbowl upon us I thought I might touch on the topic of armchair quarterbacking - a person who offers advice or an opinion on something in which they have no expertise or involvement the process. I’ve seen this for…
From his email newsletter Hugh MacLeod will no longer be blogging his artwork. Why? After reading his letter it is my opinion his community simply got too big which reinforces that in social media communities size matters – inversely. (thank you @mattgalloway or Matt Galloway in the real world for forwarding his letter) gapingvoid 2.0:…
When I work with groups on their strategic use of social media I assure them, “size doesn’t matter” and they look at me funny. We have been told our whole lives that bigger is better. As it turns out, when it comes to building a community via social media and specifically when you amass a…
I have my academic hat back on and am doing research for the social media class I will teach this next semester. One of the areas I have been spending a lot of time on is the actual design of a community and how it should look in relationship to specific goals and objectives for…