Category Archives: Efforts

How to be the one in 18,700

The Ad industry cut another 18,700 job in December and I would argue others affiliated with the industry (marketing, public relations, journalism, etc.) also suffered job losses. This isn't the first time there has been downturn in these industries and it won't be the last. So what should a soon to graduate college ...

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…my first post

The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix.  For those of you who read my posts at OKPRProf I assure you every post will ...

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It's test time!

We are in week four of the semester and for most of my students the next two weeks will include some interesting guest speakers (Greg and Chuck) and exams.  What I find most interesting is the amount of engaging conversation that takes place the closer we get to test time. I ...

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