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	<title>Bill: HandyBooks | Bill: Handy</title>
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	<description>At the Corner of Academia and Practice</description>
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		<title>Summer Reading &#8211; 5 books to enhance your social media efforts</title>
		<link>http://www.billhandy.com/summer-reading-5-books-enhance-your-social-media-efforts/</link>
		<comments>http://www.billhandy.com/summer-reading-5-books-enhance-your-social-media-efforts/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 16:47:08 +0000</pubDate>
		<dc:creator>Bill Handy</dc:creator>
				<category><![CDATA["public relations"]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[PR 101]]></category>
		<category><![CDATA[PR Communication Methods]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[okstate]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.billhandy.com/?p=905</guid>
		<description><![CDATA[I&#8217;ve seen a few other blog posts about the best &#8220;social media&#8221; books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I list are about social media but I assure you they will help with your social media...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Putting the Public Back Into PR &#8211; A look back</title>
		<link>http://www.billhandy.com/putting-public-back-into-pr-look-back/</link>
		<comments>http://www.billhandy.com/putting-public-back-into-pr-look-back/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:10:15 +0000</pubDate>
		<dc:creator>Bill Handy</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[PR 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[jb4520]]></category>
		<category><![CDATA[okstate]]></category>
		<category><![CDATA[Putting Public Back in Public Relations]]></category>

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		<description><![CDATA[I talked to Mr. Solis (Brian to his friends I am sure) about the fact I was using his (and Deirdre Breakenridge) book, &#8220;Putting the Public Back in PR&#8221; in my social media class. This was last year. He asked if I would be interested in talking about my work, using social media in the...]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Branding is Dead</title>
		<link>http://www.billhandy.com/branding-is-dead/</link>
		<comments>http://www.billhandy.com/branding-is-dead/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 00:53:29 +0000</pubDate>
		<dc:creator>Bill Handy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://billhandy.com/?p=84</guid>
		<description><![CDATA[I love headlines like the one above. How can you resist not reading. It&#8217;s like looking down at a gallon of  milk past its expiration date &#8211; your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won&#8217;t be good for our senses. &#8220;Branding is Dead&#8221;...]]></description>
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		<title>Branding is Dead</title>
		<link>http://www.billhandy.com/branding-is-dead-2/</link>
		<comments>http://www.billhandy.com/branding-is-dead-2/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 23:36:24 +0000</pubDate>
		<dc:creator>Bill Handy</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://billhandy.com/?p=209</guid>
		<description><![CDATA[I love headlines like the one above. How can you resist not reading. It&#39;s like looking down at a gallon of&#0160; milk past its expiration date &#8211; your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won&#39;t be good for our senses. &#34;Branding is Dead&#34;...]]></description>
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		<slash:comments>3</slash:comments>
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