Category Archives: Books

Summer Reading – 5 books to enhance your social media efforts

I've seen a few other blog posts about the best "social media" books to read this summer so I thought I would chime in with my thoughts. Before I disappoint you let me clarify, none of the books I ...

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Putting the Public Back Into PR – A look back

I talked to Mr. Solis (Brian to his friends I am sure) about the fact I was using his (and Deirdre Breakenridge) book, "Putting the Public Back in PR" in my social media class. This was last year. ...

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Branding is Dead

I love headlines like the one above. How can you resist not reading. It's like looking down at a gallon of  milk past its expiration date - your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won't be good for our senses. "Branding is Dead" is ...

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Branding is Dead

I love headlines like the one above. How can you resist not reading. It's like looking down at a gallon of  milk past its expiration date - your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won't be good for our senses. "Branding is Dead" ...

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