I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to…
The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business…
I’ve removed this blog post for all the right reasons. The Mashable article in mention can be found here and if anyone would like to privately see my comments then contact me and I will be more than happy to share. Happy New Year. -Bill
About this time we see a flurry of top ten predictions about social media. Some are legit but most are simply predictions made by those who are experts on social media – both kinds, Twitter and Facebook.* I have lots of predictions about social media and 2011 and I might share some of them later…
Two new studies released by Marketing to Moms Coalition and Frank About Women show women plan to spend less on themselves this holiday season and even their neighbors, friends, relatives, etc. are getting a budget cut. Who won’t be impacted on their holiday list? Their children. In fact, 96% said they won’t let a bad…
Email seems to be the new brochure and everyone is using it to promote their business. For good reason though, fifty-four percent of small businesses rated e-mail as the number one promotional tactic to drive visitors to their websites and storefronts. Just about every time I make a purchase I’m asked for my address and…
I love headlines like the one above. How can you resist not reading. It’s like looking down at a gallon of milk past its expiration date – your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won’t be good for our senses. “Branding is Dead”…