I love LinkedIn and honestly find more value on this one social media platform than just about any other. Especially in a world of business to business, it can be critical for success. Even if someone doesn’t connect with you they might still visit your page (you can tell, but more on that later) to get a sense of what you are about. That single visit can be the make or break for any effort you are involved in.
One of the easiest tricks to polish your page is to brand your links. LinkedIn provides generic terms for the different places you can be found. Company or personal website, portfolio, etc. Most simply choose one of these options and plug in the information. This give their page the same generic look as any other. But there is a way to provide a bit more personal brand to the look and feel of this section. It’s as easy as choosing “other”.