With more than nineteen years of public relations experience and small business development experience, Bill’s brain is so full of knowledge, his hair fell out from sheer pressure.
He is currently Senior Vice President at Schnake Turnbo Frank, Oklahoma’s largest and oldest strategic communications and management consulting firm.
He co-owned h3 Strategic Communications with his business partner and wife with whom he also shared his first entrepreneurial adventure, Dog Dish, an upscale retail boutique for pets and pet owners which they sold in 2009. The couple’s use of integrated marketing, strategic communication and technology led the business through many years of success and annual double digit sales growth.
Bill is a past Visiting Professor in the Oklahoma State University School of Media and Strategic Communications and is considered an expert in strategic communications, social media and emerging communication technology. He created one of the first courses in the U.S. dedicated solely to the study of social media as it relates to strategic and tactical uses.
During his time as a professor at Oklahoma State University, he led a pilot program to determine the iPad’s impact on student learning and engagement when the device was first introduced to the market. The study received national attention and its success earned him the 2011 Innovative Use of Mobile Technology Award from the Oklahoma Distance Learning Association.
He has received a number other of awards and accolades, including Oklahoma State University’s Ad Club Professor of the Year and the Oklahoma Alliance for Animals James Kraft Lifetime Achievement Award. Bill also received the Achafoa Mortar Board Chapter Golden Torch Award for his dedication to promoting scholarship, leadership and service.
Super human strength – The ability to know the difference between a goal, objective, strategy and tactic.
Bragging rights – He once had a PR campaign highlighted on Saturday Night Live News although he doesn’t often mention it.