I say this in jest and Mike knows it. We talked earlier about the concept of social media gurus/experts/consultants/etc. (by the way, @mattgalloway has some great social media consultant jokes) and both agree when we hear these terms used in conjunction with social media it makes us cringe. Then again, maybe ...
Company sales are down, people are scared of losing their jobs and I am starting to hear the words "build your (personal or business) brand" ad nausea again. The last time was during the last economic downturn and the time before that.. you guessed it. But things are different this time (although anyone who remembers