Monthly Archives: October 2008

Value of social media

Not making a political statement, just pointing out the value of a good video which is share-worthy. Found it on twitter, posted it on my site, wonder how many other place you can find it? I wonder if it would be difficult to make one of your own? My best guess is lots and no.

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$11,000 is a lot to pay for an email

Email seems to be the new brochure and everyone is using it to promote their business. For good reason though, fifty-four percent of small businesses rated e-mail as the number one promotional tactic to drive visitors to their websites and storefronts. Just about every time I make a purchase I'm asked for my address and always ...

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Tracking your social media reputation

What a difference a year makes - according to Forrester 75% of US online adults now use social tools to connect with each other compared with just 56% in 2007. The implications to this are far reaching and offer what would seem to be an infinite number of topics to write about, which I will ...

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Should you blog?

Without even knowing what industry you are in, where you work or what you do, the answer is a definite yes. Here's the bottom line - if you use it for professional purposes it will keep you sharp as you develop valid content. You will also be easier to find when people are looking and, ...

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…my first post

The blog name is now Bill:Handy (get it? or is it too sublime?) and the focus is still public relations but I am adding small business related topics, specific to the pet industry, to the mix.  For those of you who read my posts at OKPRProf I assure you every post will ...

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My last post…

I have been blogging about all things PR for more than two years at OKPRProf and have enjoyed every second of it. As you might of guessed by the title, OKRRProf is coming to an end. My blogging, however, isn't. You can now find me here...

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Goals Objectives Strategies and Tactics

Anyone who has spent a semester in my classroom knows the importance I place on not just knowing the definitions of goals, objectives, strategies and tactics but the ability to articulate examples of each. Don't think you will need to know this information after you graduate... I will let Zach, a past student of mine, ...

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Branding is Dead

I love headlines like the one above. How can you resist not reading. It's like looking down at a gallon of  milk past its expiration date - your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won't be good for our senses. "Branding is Dead" is ...

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Branding is Dead

I love headlines like the one above. How can you resist not reading. It's like looking down at a gallon of  milk past its expiration date - your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won't be good for our senses. "Branding is Dead" ...

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It’s Your Professors PR Now More Than Ever

Cross posted on STFPRI was asked to be a guest blogger on Schnake|Turnbo|Frank PR. The request came from a past student of mine and a current intern for STF. Full disclosure, I was a bit wordy and came close to using all the space on the internet but I think ...

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