I love headlines like the one above. How can you resist not reading. It's like looking down at a gallon of milk past its expiration date - your gripping hand brings it close to your nose. No difference. We know what we are about to read/smell won't be good for our senses. "Branding is Dead" ...
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Cross posted on STFPRI was asked to be a guest blogger on Schnake|Turnbo|Frank PR. The request came from a past student of mine and a current intern for STF. Full disclosure, I was a bit wordy and came close to using all the space on the internet but I think ...
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