Monthly Archives: April 2008

Testing This New Fangled Technology

I just added the blog it tool from facebook so I can blog from that site all the while letting all my friends know I updated my blog. The purpose of this post is simply to see if it works. not right, but the way I want it to. We will see. For those of you ...

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Ten Questions

I decided to add a new feature to the blog, a monthly feature called "Ten Questions". Pretty self explanatory so let me just say, without further adieu, it is my pleasure to introduce Abby Wambaugh. Abby was one of my outstanding students and landed a job right out of college (just a few months ago) ...

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Interview Questions

Not long ago there was a PRSSA meeting with the topic of "Interview Questions." I'm not sure what kinds of questions they threw out at the meeting but I remember the invite included something along the lines of "What kind of farm animal would you be..." I wondered if anyone still asked those questions or ...

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Advertising Model Broken (again)

Mr. Levy agreed that the traditional model of ad agencies coming up with TV spots and taglines is being called into question, and for good reason. "That model is close to broken. That's as it should be. The model is no longer valid, no longer relevant." Read more here: http://adage.com/article?article_id=126275

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Media Survey 2008

Well worth checking out - http://www.prweekus.com/State-of-transition/article/108309/

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Orange Power

OKPrProf is once again orange (Orange Power to be exact) but that doesn't mean my support of Earth Hour has also changed. In fact, my support of their effort has increased for one simple (pr) reason - they get the fact that, for any long term effort, the end of one event means the ...

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