I’ve spent the last twenty-four hours wrapping my arms around Google Search plus Your World. the fundamentals aren’t difficult to understand. In fact they are quite easy. What was perplexing me is how this impacts an organizations ability to effectively communicate to and persuade its customer base. Or, in a more dynamic environment, how to…
Unstuck, is a free iPad app available in the iTunes app store and fits into my favorite category - designed to solve a problem. Specifically, as the name implies, the app helps users get unstuck. The app is easy to use. Users begin the process with the nice introductory cartoonish page at which time the app digs into…
JB 4520 was one of the first social media courses offered in the United States (way back in 2009). The recommendation made, almost a year and a half earlier, was met with a tepid response. The reasons why it was finally offered are fodder for another blog post but since being offered, the course is…
Oklahoma State University is no stranger to issues which generate an enormous amount of conversation. They take place in homes across the US, in dorm rooms, and of course on their Facebook page. On any average day the conversations are benign. Status updates about news around campus, students posting requests for information, the occasional spam,…
I love LinkedIn and honestly find more value on this one social media platform than just about any other. Especially in a world of business to business, it can be critical for success. Even if someone doesn’t connect with you they might still visit your page (you can tell, but more on that later) to…
I recently gave a presentation to the American Marketing Association Oklahoma City Chapter and began with this housekeeping request of audience members. “Please turn on all cell phones, update your Facebook status, text some friends, take a picture and post it to twitpic, or Instagram if you prefer sepia tones. (I ask them to tag…
Earlier this month I created a Facebook advertisement for a favorite non-profit. I put $50 in the max expense and let it ride, making a few tweaks here and there. They didn’t ask me to do this. Heck, they don’t even know I did it. So, here is my question. If you are a non-profit and had the…
I’ve never been a fan of following people. Instead I prefer to follow topics or key words. It provides a more holistic overview of the conversations which surround those topics. For example, if I follow a group of individuals who love social media I will likely think social media is always awesome (it isn’t). Following…
The last few weeks I’ve seen an increase of twitter followers to an account I own but has been dead for almost two years. Three of the new followers were Oklahoma businesses which caught my attention – that and the huge number of followers for what I would consider to be a relatively small business…
Infographics have invaded our lives. They are everywhere and I used to love them. Easy on the eyes, fun to look at, and full of information – in a graphic. What’s not to love. I don’t review infographics as much as I used to. My viewing habits have also changed. I used to walk away with…
